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Diwali Celebration at 50th & France

Diwali Celebration Flyer.png

Edina Asian American Alliance (EAAA) and 50th & France

Host Annual Diwali Celebration

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Friday, October 23, 2026

 

Join us for this free, family-friendly event

 

The Edina Asian American Alliance (EAAA) and 50th & France are excited to bring their annual Diwali Celebration to light on Friday, October 23, 2026.

 

This Festival of Lights celebration is free, family-friendly, and open to all who wish to come together as community for a weekend filled with music, dance, cultural activities, shopping, and food!  

 

The event will be held from 6 to 8 p.m. on Friday, October 23, 2026, at The Plaza at Nolan Mains, 3945 Market St., Edina, 55424. Free parking is available in the North, Center, and South ramps.

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“Diwali is meant to bring the community together to celebrate the light of life overcoming obstacles. We are excited about our partnership between EAAA and 50th & France to share the traditions of Diwali with our community,” said Raja Anton Chinnakotla (2006-2026), Founding Diwali Committee and whom the Celebration will be dedicated.
 

Get ready for an unforgettable evening of music and movement as local groups light up the stage with high-energy fusion numbers and traditional South Asian performances. From dynamic dance troupes to soulful singers, this kickoff will set the perfect tone for a weekend of activity and celebration.

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Featured performances include: 

  • Bhangra Thrills

  • Bharatanatyam – Nrityavidyala School of Dance

  • Dhol Tasha – Marathi Association of Minnesota (MAM)

  • Fazel Haris

  • Mira Babal

  • South Asian Arts & Theater House (SAATH)

 

Hometown leader & Mrs. Minnesota International Feroza Mehta will serve as our first-time emcee! Decorations by Artfully Nimble.

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The first 200 attendees will have the opportunity to receive a specially curated treat by Lunds & Byerlys with a $5 donation toward EAAA Diwali!

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In addition to performance and activities such as free/EAAA sponsored Henna (Art by Meenakshi and Aparna) and Diya Painting, participating shops throughout 50th & France will offer Diwali weekend specials and festive fun. Guests are invited to explore boutiques, restaurants, and partner stores for unique offers that highlight the spirit of the holiday.

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Featured 50th & France business partners include: 

  • Edina Liquor: Sparkling water, beer, wine for purchase at the event; 5% purchase fundraiser toward EAAA Diwali at the event

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  • Flirt Boutique: Free gift with $50 purchase through the Diwali Weekend/October 25.

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  • Lunds & Byerlys: A specially curated treat for Diwali at the event

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  • Lush: Limited-edition Diwali Collection available at the event and for purchase at 3915 W 50th St. (50th & France location)

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  • ​MeatEater: Partnership participation at West 50th St. Entrance for fun and wayfinding toward The Plaza at Nolan Mains during/at the event.

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  • Nashipai Jewelry: 25% Diwali Discount available at the event and at The Fitting Room @ 50th & France through Diwali Weekend/October 25

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  • North Star Art Club:  Free/North Star Art Club sponsored Rangoli Paper Art Craft at the event; 10% Day Camp Discount offered on November 3 with discount code “DIWALI” at checkout.

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  • The Petal: Pre-order Special Diwali Floral Collection at thepetal.com the week prior to November 6 (the beginning of actual Diwali)

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  • Sweet Science: Special Chai Tea and Vanilla Cardamom Flavors; 5% purchase fundraiser toward EAAA Diwali at the event

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  • Raag: Chaat, Food, Chai, Lassi, Hot Apple Cider from Spyhouse Coffee Roasters; 5% purchase fundraiser toward EAAA Diwali at the event from Snack, Chai,Lassi, & Hot Apple Cider Table

    • Additional menu items will include: Samosa, Vegetable Kachori, Vegetarian meal with paneer, chickpea, and rice; Chicken Biryani, Pav and Bhaaji, Gulab Jamun, and more!​

    • 9pm – Midnight: Diwali After Dark @ Raag; October 24 & 25: Diwali Bazaar & A Grand Food Festival @ Raag     

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Additional Community Partners at the event include: Edina High School (EHS) South Asian Society (SAS); Edina Morningside Rotary Club; Edina Multicultural Collaborative; Edina Noon Rotary Club

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EAAA Diwali sponsors include Desi Brothers Farmers Market; Edina Liquor; Edina Morningside Rotary Club; Edina Noon Rotary Club; Explore Edina; India Spice House; Lunds & Byerlys; North Star Art Club; Poornanand Foods; Raag; Shrestha Family; Spyhouse Coffee Roasters; Sweet Science; YogaFit Studios. 

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Let’s experience the beauty of Diwali, support local business, and celebrate as community!

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For more information about the event, including interest in sponsorship, visit  EdinaAsianAmericanAlliance.org or contact EdinaAsianAmericanAlliance@gmail.com. 

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Rain Date is Saturday, October 24, 6 to 8 p.m.

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